Joash Berkeley
Slack_Frame-1.jpg

Slack Logo Reveal

Logo animation for Slack team messaging service.


Adobe_Design_Achievement_Awards_2017_Slack_Joash_Berkeley

Team messaging reinvented 

Slack has recently taken the business industry by storm. Since its release in 2009, Slack has grown to be one of the most convenient and user-friendly team messaging service in recent years. It has a palette that uses several colors that work harmoniously together, which speaks of their mission to integrate collaboration with fun at work.

For the logo animation, I utilized the overlapping colors as a key component to speak of this collaborative nature. Fun, poppy movements (playfulness) were used to complement a minimalistic composition (professional/work-oriented).

Semi-Finalist in the 2017 Adobe Design Achievement Award.