Team messaging reinvented
Slack has recently taken the business industry by storm. Since its release in 2009, Slack has grown to be one of the most convenient and user-friendly team messaging service in recent years. It has a palette that uses several colors that work harmoniously together, which speaks of their mission to integrate collaboration with fun at work.
For the logo animation, I utilized the overlapping colors as a key component to speak of this collaborative nature. Fun, poppy movements (playfulness) were used to complement a minimalistic composition (professional/work-oriented).