Joash Berkeley

Slack Logo Reveal

Logo animation for Slack team messaging service.


Team messaging reinvented 

Slack has recently taken the business industry by storm. Since its release in 2009, Slack has grown to be one of the most convenient and user-friendly team messaging service in recent years. It has a palette that uses several colors that work harmoniously together, which speaks of their mission to integrate collaboration with fun at work.

For the logo animation, I utilized the overlapping colors as a key component to speak of this collaborative nature. Fun, poppy movements (playfulness) were used to complement a minimalistic composition (professional/work-oriented).

Semi-Finalist in the 2017 Adobe Design Achievement Award.