"Life isn't always grande"
I began conceiving the direction for the opening titles by exploring the character's distinct personalities. The core thesis I developed was to communicate how the youthful (modern) and divergent personalities of each character somehow all seem to fit together within the context of a coffee shop (The Buzz) in New York. Coffee and New York became central visual queues that I wanted to allude to with the art direction. I derived a palette that's familiar to brewing coffee and Wendy Eduarte developed the type treatment with her initial design. The Art Direction came together to create a perfect 'blend' of modern typography, warm palette complemented with visual markers of each character's personality.
Produced through the collaborative efforts of the Savannah College of Art & Design.
2 Student Emmy Award nominations // Writing For Comedy - Matt Nickley - Series: Scripted - Matt Nickley & Shasta Ford.
Student Emmy Award Win // Best Series: Scripted - Matt Nickley & Shasta Ford.